Recently, I began working with recording artist Keznamdi, whose music I genuinely enjoy. We first launched a WordPress site with a set of custom features, but after a few hurdles it became clear that Shopify would be a better long-term platform. Even though there wasn’t a matching theme—and several bespoke components needed to be rebuilt—I developed a fully custom Shopify experience using JSON and Liquid. (Liquid is Shopify’s open-source templating language that safely powers dynamic content inside otherwise static templates.)

From there, I structured the site with flexible, reusable sections and settings so the team can add, edit, or remove content right from the Shopify admin—no code required. We kept the design clean, mobile-friendly, and performance-minded, while preserving the brand’s look and feel. The result is a site that’s easier to manage, scales with future releases, and gives Keznamdi’s audience a smooth experience.

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